Cancun Best Excursions (CBE) values your privacy and is committed to handling personal information responsibly when you visit our website, reserve excursions or transportation, contact customer service, create an account, or interact with our services.
This Privacy Policy explains the types of information we may collect, how that information may be used, when it may be shared, how long it may be retained, and the choices and rights available to you.
By using the Cancun Best Excursions website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Cancun Best Excursions (CBE) operates an online tourism platform that helps travelers reserve excursions, activities, transportation, private experiences, and related travel services in Cancún, Isla Mujeres, Puerto Morelos, Playa del Carmen, Riviera Maya, Quintana Roo, and surrounding destinations in Mexico.
Website: CancunBestExcursions.com
CBE may work with independent excursion companies, transportation providers, attractions, boat operators, adventure parks, tour guides, and other tourism businesses to fulfill reservations.
2. What We Mean by Personal Information
Personal information generally means information that identifies you or can reasonably be connected to you.
Depending on how you interact with CBE, this may include:
- First and last name
- Email address
- Telephone or WhatsApp number
- Hotel or accommodation
- Billing details
- Booking information
- Travel dates
- Flight information
- Number of travelers
- Ages of participants when needed
- Account information
- Communications with CBE
- Reviews or feedback
- Technical website information
We seek to collect only information reasonably necessary to operate, secure, improve, and provide our services.
3. Information We Collect When You Make a Reservation
When you reserve an excursion, activity, transportation service, or other experience, we may collect:
- Full name
- Email address
- Telephone or WhatsApp number
- Hotel or accommodation
- Pickup location
- Activity or service selected
- Reservation date
- Number of adults and children
- Participant details required by the activity
- Flight details when transportation is involved
- Special requests
- Payment or transaction information
We may use this information to:
- Create and manage your reservation
- Confirm availability
- Coordinate pickup and transportation
- Send booking confirmations
- Communicate changes
- Process payments
- Provide customer service
- Share necessary booking information with the applicable local operator
4. Payment Information
When you make a payment, payment-related information may be processed by CBE or an authorized third-party payment provider.
Depending on the payment method, financial details may be submitted directly to the payment processor rather than stored by CBE.
Payment information may be used to:
- Process authorized transactions
- Confirm payments
- Issue refunds when applicable
- Prevent fraud
- Maintain financial records
- Resolve payment disputes
CBE may use different payment providers depending on the payment method, currency, bank, card issuer, or transaction requirements.
5. Information Collected Automatically
When you visit our website, certain technical data may be collected automatically by our website, hosting provider, security systems, analytics tools, or related technologies.
This may include:
- IP address
- Pages or URLs visited
- Date and time of access
- Browser type
- Device type
- Operating system
- Referring website
- Network information
- Loading or performance data
- Technical errors
- Security events
We may use this information to:
- Operate the website
- Improve speed and performance
- Diagnose technical problems
- Prevent fraud or abuse
- Protect our systems
- Investigate suspicious or harmful activity
- Maintain website security
Technical logs may be retained for a limited period based on operational, security, legal, or fraud-prevention needs.
6. Customer Accounts, Travel Agent Accounts & Business Accounts
CBE may allow customers, travel professionals, agents, affiliates, or business partners to create accounts.
Depending on the type of account, we may collect:
- First name
- Last name
- Company name
- Email address
- Telephone number
- Username
- Password or secure login credentials
- Business information
This information is used to create and manage the account and provide access to relevant CBE services.
Users are responsible for keeping account credentials confidential.
7. Saved Activities, Favorites & Wish Lists
If your CBE account allows you to save activities, favorites, or wish lists, we may store the experiences you select.
This may help you:
- Save activities for later
- Compare excursions
- Plan your vacation
- Return to previously viewed services
- Share selected activities when that option is available
You may remove saved activities when the feature permits.
8. Customer Service & Inquiries
When you contact Cancun Best Excursions, we may process the information you provide so we can respond appropriately.
You may contact us through channels such as:
- Telephone
- Website forms
- Website chat
- Social media
- Other support channels offered by CBE
Information processed may include:
- Your name
- Contact details
- Booking number
- Reservation details
- Message content
- Uploaded documents or images
- Previous communications related to your request
We may retain customer-service communications when reasonably necessary for support, recordkeeping, dispute resolution, legal compliance, or protection of our legitimate interests.
9. WhatsApp, Social Media & Messaging Platforms
If you contact CBE through WhatsApp, Facebook, Instagram, or another third-party communication platform, your information may also be processed by the company that operates that service.
Your use of those platforms is subject to their own privacy policies and settings.
CBE generally uses information received through these channels to:
- Answer questions
- Assist with reservations
- Provide customer support
- Communicate booking or pickup details
10. Telephone Calls
Telephone conversations are not intended to be recorded unless appropriate notice or consent is provided when required.
If a call is recorded for customer-service, training, quality, or dispute-resolution purposes, the recording may be used to:
- Review customer service
- Improve staff training
- Verify booking information
- Resolve disputes
- Confirm instructions
Recordings, where used, should be retained only as long as reasonably necessary.
11. Reviews & Ratings
After an excursion or activity, CBE may invite customers to provide a review or rating.
Reviews may be collected directly by CBE or through third-party services such as:
- TripAdvisor
- Other travel or review platforms
Submitting a review is voluntary.
Reviews submitted through third-party platforms are also subject to the privacy terms of those platforms.
Reviews submitted directly to CBE may be displayed on our website with information you have authorized us to publish.
12. Local Tour Operators & Service Providers
Many activities offered through Cancun Best Excursions are operated by independent local tourism companies.
To fulfill your reservation, CBE may share necessary information with the company providing your:
- Excursion
- Transportation
- Attraction
- Catamaran or boat trip
- ATV tour
- Cenote experience
- Zipline tour
- Cultural tour
- Private activity
- Other tourism service
Information shared may include:
- Customer name
- Number of participants
- Hotel
- Pickup location
- Contact number
- Activity date
- Special requirements
- Reservation details
We intend to share only information reasonably necessary for the provider to perform the booked service.
Independent operators may have their own privacy practices and legal responsibilities regarding information they receive.
13. Technical Service Providers
CBE may use third-party technology providers to operate parts of our website and business systems.
These providers may include companies that supply:
- Website hosting
- Cloud infrastructure
- Databases
- Email delivery
- Payment processing
- Website security
- Analytics
- Customer communications
- Reservation management
- Data backup
These providers may process personal information when necessary to provide their services to CBE.
14. Website Hosting & International Data Processing
Our website and related systems may use third-party hosting and cloud providers.
As a result, personal information may be processed or stored in Mexico, the United States, or other jurisdictions where our technology providers maintain infrastructure.
Because service providers and infrastructure may change, CBE does not guarantee that all data will always remain in one specific country.
Where international transfers occur, we seek to handle them in accordance with applicable privacy requirements.
15. Email Services
CBE may use third-party email providers to send:
- Reservation confirmations
- Payment notifications
- Pickup instructions
- Customer-service messages
- Account or password messages
- Promotional communications
- Newsletters
These providers may process your email address and delivery-related information in order to send and manage those communications.
16. Email Marketing & Promotional Communications
You may have the option to subscribe to CBE newsletters or promotional messages.
We may send information about:
- Cancun excursions
- Riviera Maya activities
- New experiences
- Special offers
- Transportation services
- Private experiences
- Seasonal promotions
- Travel information
Where consent is required, we will seek permission before sending marketing communications.
Promotional emails should include an unsubscribe option.
Unsubscribing from marketing does not prevent CBE from sending necessary transactional messages related to an active booking, payment, support request, or account.
17. Cookies
The CBE website may use cookies and similar technologies.
Cookies may help with:
- Website functionality
- Session management
- Remembering preferences
- Security
- Fraud prevention
- Website performance
- Understanding visitor behavior
- Measuring marketing performance
Some cookies may be necessary for the website to function properly.
Non-essential analytics, advertising, or marketing cookies may be subject to additional consent requirements depending on applicable law.
Where available, visitors may use cookie controls to manage optional tracking technologies.
18. Analytics & Website Performance
CBE may use analytics and performance tools to understand how visitors use our website.
Depending on the services enabled, these tools may collect:
- Pages visited
- Time spent on pages
- Browser and device information
- Approximate location derived from technical data
- Referral source
- Clicks and interactions
- Website errors
- Conversion activity
We may use this information to improve:
- Website performance
- User experience
- Marketing effectiveness
- Excursion presentation
- Customer services
19. Why We Process Personal Information
Depending on the circumstances, CBE may process personal information because it is necessary to:
- Provide a service you requested
- Create and manage a reservation
- Fulfill contractual obligations
- Process payments
- Respond to inquiries
- Protect our legitimate business interests
- Maintain website security
- Prevent fraud
- Comply with legal obligations
- Resolve disputes
- Improve our services
- Send marketing where authorized
- Carry out another purpose for which consent was provided
20. How Long We Keep Personal Information
CBE does not intend to keep personal information longer than reasonably necessary.
Retention periods may depend on:
- Type of information
- Purpose of collection
- Booking history
- Accounting requirements
- Fraud-prevention needs
- Legal obligations
- Disputes or claims
- Customer-service requirements
- Consent provided
When information is no longer reasonably needed, it may be deleted, anonymized, or securely retained only when required for a legitimate legal or business purpose.
21. How We Protect Your Information
CBE seeks to use reasonable administrative, organizational, and technical measures designed to protect personal information from:
- Unauthorized access
- Loss
- Improper disclosure
- Misuse
- Alteration
- Destruction
However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.
Customers should also protect their passwords, email accounts, devices, and reservation information.
22. Your Privacy Rights
Depending on your location and applicable law, you may have rights concerning your personal information.
These may include the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request updates to outdated information
- Request deletion where legally available
- Object to certain processing
- Withdraw consent where processing is based on consent
- Unsubscribe from marketing
- Ask how your information is being used
Certain requests may be limited when CBE has a legal or legitimate reason to retain specific information.
We may need to verify your identity before completing a privacy-related request.
23. How to Make a Privacy Request
To ask about your personal information or exercise a privacy right, contact Cancun Best Excursions through the contact information displayed on our website.
Please include, when possible:
- Your full name
- Email address or telephone number associated with the reservation
- Booking number
- Clear description of your request
Additional information may be requested when reasonably necessary to verify identity and prevent unauthorized disclosure.
24. Children's Information
CBE offers many family-friendly experiences, and reservations may include children.
Information about minors should generally be provided by a parent, legal guardian, or responsible adult when necessary to:
- Complete a reservation
- Confirm age
- Determine participation eligibility
- Arrange transportation
- Meet activity requirements
CBE does not intend to use children's information for unrelated marketing or unrelated commercial purposes.
25. Sharing or Selling Personal Information
CBE does not intend to sell customer personal information as a standalone business activity.
Information may be shared when reasonably necessary with:
- Excursion operators
- Transportation providers
- Attractions
- Boat and catamaran operators
- Payment processors
- Technology providers
- Email providers
- Professional advisers
- Government authorities when legally required
Information may also be disclosed where reasonably necessary to protect CBE, our customers, providers, or other persons against fraud, unlawful activity, security threats, or other harmful conduct.
26. International Visitors
Cancun Best Excursions serves travelers from many countries.
Privacy rights may vary depending on where a customer lives.
Where privacy laws outside Mexico apply to CBE's handling of personal information, we will seek to process that information in accordance with applicable legal requirements.
27. Links to Third-Party Websites
The CBE website may contain links to:
- Tour operators
- Payment services
- Social networks
- Review platforms
- Attractions
- Other third-party websites
CBE does not control the privacy practices of independent third-party websites.
We encourage visitors to review the privacy policy of any external website before providing personal information.
28. Changes to This Privacy Policy
Cancun Best Excursions may revise this Privacy Policy when our services, technologies, suppliers, legal obligations, or business operations change.
The updated version will be published on our website.
The Last Updated date should be revised whenever material changes are made.
Last Updated: September 2026
29. Contact Cancun Best Excursions
If you have questions about this Privacy Policy or how CBE handles personal information, please contact us through the customer-service information provided on:
CancunBestExcursions.com